About Us
OUR UPCOMING FOOTPRINTS
Bangalore 3 outlets, Hyderabad 3 outlets, Chennai 2 outlets, Mumbai 3 outlets, Delhi/Gurgaon 2+1 outlets, Kolkata 1 outlets.
WELCOME TO SBFOODS
Ocean’s Surprise is a unit of Silver Blade Foods Pvt. Ltd. We are the retail provider of fresh catch Pulasa/ Hilsa, and major variety of fishes like Pomfret, Bhetki, Catfishes; besides Mountain Goat Meat & Chicken at an unmatched price.
Our Story
We founded Ocean's Surprise with the intent and ambition to establish India's most trusted D2C brand in the Seafood, Meat & Staples segment.
Driven by the motto, "Celebrate Food by Eating Good", Ocean's Surprise is on a mission to provide every kitchen with fresh and sustainably sourced, responsibly handled and safely delivered products at an affordable price.
With our first flagship retail store in the historic city of Vijayawada, our decision to be at a strategic geographic location is due to the accessibility to a 1000-kilometer-long coastline of Andhra Pradesh, which is India's treasure trove in natural and nutrient-rich seafood.
In our 6 months of setting footprint in the market, we have successfully positioned ourselves as the GO TO STORE for high-quality meat and seafood which is highly rated in terms of hygiene and attractive in price.
We work with a dedicated network of fishing trawlers in the Eastern India coastline for our procurement straight from the ocean and we have highly selective sourcing of mountain goat meat which is a delicacy when compared to any goat meat/mutton products available in the region.
Our pillar of strength is our supply chain and logistics management, which helped us in balancing the cost and thereby passing the benefit to our patrons while giving them a delightful experience of purchasing meat and seafood from Ocean's Surprise.
We have a very small team handling end to end of quality checks, listening to customer's expectations and ensuring they are met.
India today is a potentially 50-billion-dollar market in this segment and we strongly believe that we have cracked the complex equation of solving the variables namely; Quality & Hygiene on one side and Price on the other. The opportunity is endless and our continuous effort to give our patrons every reason for delightful meat and seafood consumption experience will differentiate us from all other brands in the market.
Some images of our local store cum office.
"Celebrate Food by Eating Good" Ocean's Surprise (a unit of Silver Blade Foods Pvt. Ltd.) aims to provide its patrons with sustainably sourced fresh Pulasa / Hilsa and other exotic variety of fishes and fresh cuts of Mutton & Chicken at a price matching the local market right next door. At Ocean's Surprise, we sincerely believe that our patrons should pay the logical and reasonable price for the items they consume and not be forced to pay exorbitantly high prices in the name of Sustainability, Health, or Hygiene. Our passion and mission is driven by the motto "Sustainability, Health & Hygiene is our Right and not a Privilege" See less
our members
Biswaranjan Ray, Chairman & Mentor: “Brings in grey hair wisdom”
Responsible for Quality Management, Purchase & Negotiations, Logistics & Freight Management Biswaranjan is a retired Government of India official from the Department of Posts and advises Silver Blade Foods on Quality Management, Identification of Products, Purchase & Negotiations with Vendors, oversee Logistics & Supply Chain solutions. A true first generation entrepreneur, he pours in his experience of Accounts, Budgetary Control & Financial Management on day to day operations of the business. Biswaranjan is a Bachelor of Science (Hons.) from the University of Calcutta and avid reader whose favourite books include The Bhagavad Gita, Mother (Maxim Gorky) and Adventures of Sherlock Holmes (Arthur Conan Doyle).
Debabrata Ray, Founder & Managing Director: “Runs the show”
Client Coordination, Business Development and Market Outreach Leader. Hands-on Sales guy responsible for Topline. More than 17 years of experience the Operations for leading hotel conglomerates, HNI clients and managing the brand and market for multi-million dollar sports engagement in India. Completed his Hotel and Hospitality Administration studies from Edinburgh Napier University, Scotland. Holds the distinction of being the Chief Hospitality Protocol Officer for the His Excellency Dr. Pranab Mukherjee, ex-President of India and His Excellency Shri. Kesari Nath Tripathi, Honourable ex-Governor of West Bengal, India.
Taniya Ray Chakraborty, “Believed in the Idea and Invested her hard-earned money”: Seed Investor & Chief Motivating Officer
Came forward to support the idea and mortgaged her ornaments with the bank to raise the seed capital. Taniya holds a Bachelor of Arts from the University of Calcutta and has successfully run her first venture in Gurgaon where she established her home kitchen and employing marginalized women. She believes that ‘Enterprises creates their biggest wealth when it extends the opportunity to people and motivates them to excel by stepping beyond their comfort zones.
Debasmita Ray Dutta, CFO & Director (Finance & Investments): “Shows the run; in Balance Sheets and P&L”
Responsible for Financial Management, Vendor Dealing and champions ‘Customer Relationship Management Debasmita holds a First Class Bachelors in Commerce from the University of Calcutta, topping the university rank. She worked with IBM Concentrix India as the Senior Associate Consultant before coming on board. Debasmita is proficient in Accounting and P&L Management with deep hands-on expertise in Cost Control & Budgets. Her skills lie in Cost & Profit Centre Management, Understanding of Debt to Equity Solutions to help scale the company’s creditworthiness and financial discipline. Over the last 4.5 years, her client portfolio includes Uber Inc. where she helped the firm in Tax Advisory for the Operations line of business.